Burger King is running a limited edition range of ‘moody’ meals for Mental Health Awareness Month, in May 2019
No one is happy all the time. That’s the message Burger King is trying to communicate with a lineup of burger meals focused on “real” moods to help raise awareness about mental health.
Timed to Mental Health Awareness Month in May, the “Real Meals” include the Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don’t Give a F—) Meal. They include a Whopper, french fries and a drink.
“Burger King restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling,” an online release says.
Burger King, which is owned by Restaurant Brands International, has partnered with Mental Health America for the campaign. The group’s president and chief executive, Paul Gionfriddo, said: “While not everyone would think about pairing fast food and mental health, MHA believes in elevating the conversation in all communities in order to address mental illness Before Stage 4 (when someone has severe symptoms).
“By using its internationally-known reputation to discuss the importance of mental health, Burger King is bringing much-needed awareness to this important and critical discussion — and letting its customers know that is OK to not be OK.”
Well done BK #FFMF